India's first Flagship Apple Premium Reseller Store

Aptronix, India’s Largest Apple’s largest Apple Premium Reseller (APR) partner launched India’s first flagship APR store in High Street Phoenix, Lower Parel, Mumbai on 2nd August, 2019.

Sprawled across 8000 Sq.Ft. the 2-floor store boasts of a modern appeal with an all white façade, digital screens that are interactively informative. With its iconic black, white and silver hues, the store offers a familiar but distinct design and layout. Aimed at being a 'House of Creativity’ for Apple users, visitors are also offered an opportunity to attend workshops across photography, filmmaking, music creation, art and design amongst other segments that aim to unlock the true potential of creativity in one and all. The store strives towards offering a seamless experience with the extensive range of products, accessories. #WalkIntoTheClouds was a campaign inviting people from different field of creativity to showcase their creations. This campaign got support from many celebrities like Joya Akhtar and Daboo Ratnani.

This store launch was a three day festival for every apple lover. Starting with a live concert by Sukriti & Prakriti Kakar on the 2nd August which was an open music event where immensely talented twin duo Kakar sisters performed on some of the best Bollywood songs.

For the second day of the launch, Aptronix had Salim Mechant& Nikhita Gandhi’s All Star Jam with Smule where for the first time, for a live audience, Salim Merchant shared insights on the art of composing and he also sang some of his favourite milestone tracks.Nikitha Gandhi did a Live Duet with fanswhere she performed with talent from the Smule community.

On 4th August, Yoga and Fitness guru, actress Shilpa Shetty did a live Yoga session. She shared tips on weight loss, building core strength, and relaxing the senses through meditation; she also expressed her excitement to share her world through her app – Shilpa Shetty with one and all.

Aptronix collaborated with Bombay Duck Designs to create a designer store wrap for the grand unveil on 2nd August, the 5 illustrations portray 5 different passions tied with the Apple’s story of being a ‘House of Creativity’ in Mumbai.

The launch was all over news

https://twitter.com/ZeeBusiness/status/1157333844434935808?s=19

https://brandequity.economictimes.indiatimes.com/news/advertising/apples-reseller-aptronix-partners-with-smule-for-the-first-ever-all-star-jam/70494839

http://www.radioandmusic.com/biz/music/music-services/190802-aptronix-partners-smule-first-ever-smule-all

https://www.medianews4u.com/aptronix-announces-association-with-smule-for-the-smule-all-star-jam-event/

https://mybs.in/2X9F5uw

https://www.youtube.com/watch?v=ybXMspIIzDo&feature=youtu.be

https://www.instagram.com/p/B0xISgTHq9c/?igshid=18hx74dvn230s

https://www.stuff.tv/in/news/4-reasons-why-you-must-drop-aptronix-flagship-store

https://m.dailyhunt.in/news/india/english/business+fortnight-epaper-busifor/aptronix+opens+doors+to+india+s+first+flagship+apple+premium+re+seller+store+in+mumbai-newsid-128652010

https://www.spanishvillaartandentertainment.com/2019/08/aptronix-partners-with-smule-for-first.html?m=1

https://www.indiatechonline.com/it-happened-in-india.php?id=3483